Privacy policy.

Last Updated: August 13, 2025 

Privacy Policy 

This Privacy Policy describes how Etter LLC (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from ettercare.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy. 

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services. 

 

Changes to This Privacy Policy 

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law. 

 

How We Collect and Use Your Personal Information 

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us. In addition to the specific uses set out below, we may use information we collect about you to: 

  • Communicate with you 

  • Provide the Services 

  • Comply with legal obligations 

  • Enforce any applicable terms of service 

  • Protect or defend the Services, our rights, and the rights of others 

 

Personal Information We Collect 

The types of personal information we obtain about you depend on how you interact with our Site and Services. “Personal information” means information that identifies, relates to, describes, or can be associated with you. 

1. Information We Collect Directly from You 

This may include: 

  • Basic contact details: name, address, phone number, email address 

  • Order information: name, billing address, shipping address, payment confirmation, email address, phone number 

  • Account information: username, password, security questions 

  • Shopping activity: items viewed, added to cart, or added to wishlist 

  • Customer support: content of your communications with us 

Some features of the Services may require this information. Choosing not to provide it may limit your ability to use those features. 

2. Information We Collect through Cookies 

We automatically collect certain information about your interactions with the Services (“Usage Data”) through cookies, pixels, and similar technologies. This may include: 

  • Device and browser details 

  • Network connection details and IP address 

  • Interaction history with the Services 

  • Shopping cart activity (including abandoned cart data used for cart reminder emails) 

3. Information We Obtain from Third Parties 

We may receive personal information from vendors and service providers, such as: 

  • Companies supporting our Site and Services (e.g., Squarespace) 

  • Payment processors (e.g., bank account, credit card details, billing address) for order fulfillment 

  • Marketing and analytics partners that collect data through online tracking technologies (e.g., pixels, SDKs, cookies) 

We treat this third-party information in accordance with this Privacy Policy but are not responsible for the accuracy of such information or for third-party privacy practices. 

 

How We Use Your Personal Information 

Providing Products and Services 

To perform our contract with you — processing payments, fulfilling orders, managing accounts, arranging shipping, handling returns, and enabling reviews. 

Marketing and Advertising 

To send promotional communications (email, text, mail) and show tailored ads. This may involve personalizing content and offers on our Site and elsewhere. 

Security and Fraud Prevention 

To detect, investigate, and address potentially fraudulent, illegal, or malicious activity. 

Communicating with You 

To provide customer support, respond to inquiries, and improve our Services. 

 

Cookies 

We use cookies to operate and enhance our Site and Services, remember preferences, run analytics, and tailor marketing. For details about Shopify-related cookies, visit: https://support.squarespace.com/hc/en-us/articles/360001264507-The-cookies-Squarespace-uses  

Most browsers accept cookies by default but allow you to block or remove them. Blocking cookies may limit functionality and not fully prevent information sharing with advertising partners. 

 

How We Disclose Personal Information 

We may disclose your personal information: 

  • To vendors and service providers performing services on our behalf (e.g., IT, payment processing, analytics, shipping) 

  • To business and marketing partners, including Squarespace, for service provision and advertising purposes